Petfood Forum 2017

Sessions Speakers Exhibitors Press Releases Show Specials Floor Plan Buzz

You killed my dog! Dealing with distraught customers in the age of pets as people (Room 2103AB)

04 Apr 17
3:50 PM - 4:50 PM

Tracks: Petfood Forum Full Schedule; Petfood Forum General Sessions, Petfood Forum Full Schedule; Petfood Forum Hot Topics, Petfood Forum Full Schedule; Petfood Forum Processing/Safety, Petfood Forum Full Schedule; Petfood Forum Safety/Processing

Melissa Brookshire, DVM, founder of North River Enterprises, explores techniques for providing customer support in difficult cases, particularly keeping in mind the trend of humanization of pets today. With this trend comes a demand from the consumer for transparency and accountability from pet food brands. Companies must develop strong customer support teams and provide them with the tools necessary to handle and resolve issues with the best possible outcome, before they spiral out of control, especially on social media and the internet.