Petfood Forum 2017

Sessions Speakers Exhibitors Press Releases Show Specials Floor Plan Buzz

Recipe for success: opportunities and challenges of introducing novel ingredients into pet food formulations (Room 2103AB)

04 Apr 17
2:05 PM - 3:05 PM

Tracks: Petfood Forum Full Schedule; Petfood Forum Hot Topics, Petfood Forum Full Schedule; Petfood Forum Ingredients, Petfood Forum Full Schedule; Petfood Forum Technologies for Today's Pet Food

Ryan Yamka, PhD, founder and independent consultant with Luna Science and Nutrition, provides a fundamental understanding of working with novel ingredients, based on his knowledge of how new ingredients are successfully introduced and launched into the marketplace. He shares insights into the minimum requirements for introducing a new ingredient. Which questions should you be asking and requiring your suppliers, or potential suppliers, to answer? Topics include intended use and claims, available scientific support, safety for use in pet food, ingredient naming, ingredient availability, pricing and managing the inevitable tension between marketing (the label claims it wants to make) and regulatory (the claims it knows the company can legally make).