Petfood Forum 2017

Sessions Speakers Exhibitors Press Releases Show Specials Floor Plan Buzz

Beyond retail: how social media can drive offline and online sales (Room 2104)

04 Apr 17
1:45 PM - 2:25 PM

Tracks: Petfood Forum Full Schedule; Petfood Forum Market/Marketing, Petfood Forum Full Schedule; Petfood Forum Processing/Safety, Petfood Forum Full Schedule; Petfood Forum Safety/Processing, Petfood Forum Full Schedule; Petfood Forum Technologies for Today's Pet Food

Justin Emig, director of search marketing for Web Talent Marketing, describes how social media is primed to change retail and ecommerce. In an ever-increasing fight for shelf space, challenger pet food manufacturers are having a harder time reaching consumers. Social media has the ability to level the playing field and provide challenger brands the ability to reach the right consumer, at a lower cost than advertising placement fees. This is especially true as social media networks, desperate to show their ROI abilities, are allowing brands to sell to consumers directly, without a brick and mortar location or ecommerce website.