Petfood Forum 2017

Sessions Speakers Exhibitors Press Releases Show Specials Floor Plan Buzz

Activating the new psychology of pet food marketing: millennials leading the pack in pet parent shopping behaviors (Room 2104)

04 Apr 17
1:00 PM - 1:40 PM

Tracks: Petfood Forum Full Schedule; Petfood Forum Market/Marketing, Petfood Forum Full Schedule; Petfood Forum Nutrition, Petfood Forum Full Schedule; Petfood Forum Safety

Bob Wheatley, founder and CEO of Emergent, explains how to map the six psychological insights that help make millennial consumers (and how they think) the center of pet food go-to-market strategies. We already know that analytical, fact-based messaging so typical in the pet care category is not differentiating and, in many cases, not motivating. The benefit of tapping into millennials’ psychology is that, by paying homage to the human being, we find a better path to connection, relationship and trust.