Petfood Forum 2017

General session: What’s next for pet specialty? Staying a step ahead of tomorrow’s trends (Room Grand Ballroom A)

04 Apr 17
9:30 AM - 10:10 AM

Tracks: Petfood Forum Full Schedule, Petfood Forum Full Schedule; Petfood Forum General Sessions

Speaker(s): Maria Lange, Vice President of Strategic Verticals Pet & Cannabis, Nielsen

Moderator(s): Greg Aldrich, Research Associate Professor/President, Kansas State University/Pet Food Ingredients & Technology;

Maria Lange, business group director for GfK Point-of-Sale Tracking, takes a data-driven approach to look at the latest trends in US pet specialty retail and formulate a recipe for success in 2017 and beyond. The pet industry has seen a strong shift toward premiumization over the past decade, and the pet specialty channel is under pressure to remain differentiated and preferred. What is pet food’s role in helping this continue?