Presented by Diana Pet Food. Using three experiences – video, data interpretation and taste clusters – Diana Pet Food will demonstrate ways of supporting brands’ differentiation by satisfying animal and human populations. We will share how to secure palatability and enjoyment on specific diets. Also, we will demonstrate canine behaviors identified by owners as negative or positive and, finally, reflect together on segmentation opportunities by observing possible gaps between owners’ perception and animal preferences.
Diana Pet Food is the global leader and pioneer of high-value solutions improving pets’ well-being and owners’ satisfaction. Its brands provide palatability enhancers, health solutions, pet food protection and pet care solutions. Our measurement center validates the performance of expert brands and customer products. It is all about improving pets’ quality of life, increasing pet owner satisfaction and supporting customer brand performance.
www.diana-group.com, tel: +1.864.374.3239, email: spf-usa@diana-petfood.com