Petfood Forum 2017

Petfood Innovation Workshop Station 1: Pet Family Feud: consumer insights (Room Kansas State-Olathe)

03 Apr 17
9:30 AM - 10:15 AM

Tracks: Petfood Essentials Schedule, Petfood Innovation Workshop Schedule

Presented by Ingredion Inc., Packaged Facts and Quiet Light Communications. The new pet parent mindset is recasting consumer needs and expectations, product purchasing rates and purchase drivers. Adapting the “Family Feud” game show “survey says ...” format (complete with buzzers, scoreboards, group competition and prizes), this station will solidify your understanding of how pet parenting is reshaping demand for pet nutrition products across various pet owner demographics, especially the rising and trend-setting tide of millennials. Specifically, Pet Family Feud will present lively and data-rich discussion of the market implications of today’s pet parent in relation to special ingredient formulations and the market for organic-certified and natural-positioned pet foods, pet food and treat product safety concerns and “Made in the USA” priorities, use of pet food mix-ins and nutritional supplements, perception of special pet health and wellness needs, including dental/oral health concerns, and et food packaging preferences and storage practices.

Ingredion Inc. is a leading global ingredient solutions provider for the food, beverage, pet and other industries. Talk with our experts and create pet foods and treats that are high quality, value added and nutritious using our broad range of ingredient solutions, including grain-free pulse flours, potato and tapioca starches, Fortifeed scFOS prebiotic fibers for digestive health, hydrocolloids and food-grade polyols to replace bio-diesel glycerin in semi-moist treats.

www.ingredieon.com, tel: +1.708.551.2555, email: scott.cruciger@ingredion.com