Kadri Koppel, PhD, assistant professor in Kansas State University’s Department of Human Nutrition. How can you understand which pet foods are liked and why? Will this new treat be liked by the pets and owners? How does my product compare to others in the category? These and many other questions can be decoded by a variety of sensory methods. This presentation will give a quick overview of a selection of methods including descriptive, discrimination, palatability testing, consumer studies and instrumental flavor research, using examples from recent studies with companion animals and pet owners.