Tracks: Brand Building Clinic, Dealer Market Clinic, Retail Services Clinics
Your brand is that idea of who and what you are a company is about. But what is your brand really saying about your company? Is it good? Is it accurate? Is it what you want your brand to represent?
This session will how brands are effectively communicating…. or not…. what your business is about and what your company stands for.
Topics covered will include:
Brand awareness
Top of mind brand associations
Brand categorization/store type
Favorable brand attributes
Brand avoidance
Brand communication