For any business, having a strong, focused brand is critical for success. As an independent hardware/lumber dealer, you’re likely competing with some strong independent competitors as well as national brands (the boxes and co-ops) and the strength of your brand is especially important.
In this panel discussion, three experienced retailers will show how they have used market research as the starting place and then reinvented (or are reinventing) their brands. In this candid moderated session, attendees will get to see behind-the-scenes and ask questions about how Central Network Retail Group (CNRG), one of the the fastest growing retailers in the US, examines a market, analyzes a business and then takes actions to improve the top-line and bottom-line results. The session will feature case studies of LumberJack, a five-store brand in Michigan, and Town & Country Hardware, an eight-store brand in North Carolina. As part of the case study, the key aspects of the market research will also be shared.
This session will be relevant for all dealers -- whether you are looking to simply improve your business or think you need to do a serious revamp.
Attendees will learn:
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How to effectively leverage market research.
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How to create a brand definition that will guide your business growth.
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Ways to deal with challenges that change brings within an organization.
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How a collection of successful retailers approach the task of improving their businesses.
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Pitfalls and mistakes to avoid as you work to improve your business.