Tracks: Brand Building Clinic, Educational Workshops, General Session
Consumers increasingly want it all…product selection and availability, value pricing, convenience, service and knowledgeable staff. They want it all in-store and online. Build a unique local brand image by making a series of focused promises, communicating them to consumers and delivering on them consistently. Internet retailing took away selection and value price from the big boxes. Let’s explore how we capitalize on the opportunity in a way they cannot.
Attendees will learn:
What a brand is not
How to focus down on exactly what messages they want to project to customers
How to avoid communicating negative messages to consumers
How to get employees to understand and embrace their role in delivering on the brand promise
How to make decisions relating to inventory, price and service that work together to support the brand
How to integrate an internet offering that compliments and supports the in-store experience
The importance of having components that make for a unique and local offering
Attendees will receive a copy of the powerpoint presentation, if requested