Orgill Traffic Drivers is a buying program that helps Orgill dealers promote an assortment of seasonally relevant products at discounted retails that will increase traffic to their locations. Developed for use as a component of a dealer’s overall marketing campaign, Traffic Drivers provide dealers an opportunity to compete for customer interest without giving up margin.
This presentation is a must for dealers that want to strategically plan ahead and maximize the best buying and marketing opportunities, and gain an edge on their competition.
Attendees will:
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Understand what Orgill Traffic Drivers are and how to effectively leverage them to increase store traffic and drive sales.
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Distinguish between Orgill Traffic Drivers, Door Busters, and other Orgill programs.
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Review promotional timelines for booking and buying.
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Learn about how Orgill Traffic Drivers relate to circulars.
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How to incorporate DoorBusters in your marketing strategy.