Lawn and Garden is a key category in the battle against the Big Boxes. Effectively executing the buying, marketing, and merchandising is integral to your competitiveness and profitability. Differentiate your store from the competition by becoming the go-to place for lawn and garden.
In this presentation, Tom Lamkin of Tyndale Advisors will teach you how to effectively leverage Orgill's many lawn and garden programs designed to make you the strongest lawn and garden dealer in your market.
Attendees will:
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Learn how to better merchandise lawn and garden while providing customers the information they want and need.
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Review how to drive sales and margins through effective utilization of Orgill promotions (Orgill Show deals, Traffic Drivers).
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Understand how to develop customers' perceptions of your price competitiveness vs. Big Boxes.
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Learn how to integrate your marketing plan to drive sales.