Tracks: Brand Building Clinic, Brand Building Clinics, Dealer Market Clinic, General Session
Orgill Traffic Drivers is a buying program that helps Orgill dealers promote an assortment of seasonally relevant products at discounted retails that will increase traffic to their locations. Developed for use as a component of a dealer’s overall marketing campaign, Traffic Drivers provide dealers an opportunity to compete for customer interest without giving up margin.
This presentation is a must for dealers that want to strategically plan ahead and maximize the best buying and marketing opportunities, and gain an edge on their competition.
Attendees will:
Understand what Orgill Traffic Drivers are and how to effectively leverage them to increase store traffic and drive sales.
Distinguish between Orgill Traffic Drivers, Door Busters, and other Orgill programs.
Review promotional timelines for booking and buying.
Learn about how Orgill Traffic Drivers relate to circulars.
How to incorporate DoorBusters in your marketing strategy.