Our three hosts, Paragon Solution’s Michael Lawshe, Ouimet Consulting Group’s Michael Ouimet and NATSO’s Darren Schulte, think learning should be fun. In this bonus workshop, you can expect sessions of intensive fundamental learning interspersed with game-show inspired learning. You can expect prizes, loud buzzers and bouts of vintage game show nostalgia. Plus, of course, the scoop on how to take your truckstop business from good to great.
How to Be Great at Truckstop Merchandising
Darren Schulte, NATSO’s vice president of membership, has visited hundreds of truckstops and helped them improve.
- How to create a seasonal promotions program
- Ideas from truckstops getting merchandising right
- What you should consider when developing a rebate program
- Best practices in product placement and ideas to grow your sales
How to Be Great at Truckstop Branding and Layout
For almost 30 years, Michael Lawshe has led nationally-recognized design and merchandising firm Paragon Solutions. If you’ve walked into a truckstop and said “wow!” out loud, he probably designed it. Specifically he’ll cover:
- How to use messaging to maximize your sales
- What Paragon is seeing in redesigns
- How to renovate to boost energy
- Ideas and video from truckstops excelling at branding
How to Be Great at Truckstop Food
Michael Ouimet, president of Ouimet Resource has almost 40 years of hands-on food service experience. Specifically he’ll cover:
- How to decide on a food service concept
- How to set up a grab n’ go program
- How to determine what your total make up of food offerings should be
- Ideas and pictures from truckstops winning at food
Prizes sponsored by Logo Droppers.