The greatest change in the near future will be the rate of change itself, which is accelerating. In this enlightening, energetic, entertaining and educational session, global futurist Jack Uldrich will share the content from his forthcoming book, “Business as Unusual: How to Future-Proof Yourself Against Tomorrow’s Transformational Trends, Today,” and outline 10 trends transforming the retail industry, as well as identify a series of concrete actions truckstop leaders can take today in order to future-proof themselves, their companies and their customers against “the tides of tomorrow.” Among the topics Uldrich will discuss are: how individuals can become more aware of transformational change in the truckstop industry and then use this awareness to position their company for the future; why embracing humility and ambiguity will provide leaders increased confidence and clarity in shaping their future; and how a series of tangible actions—including taking a “think week,” finding a “reverse mentor” and conducting a “pre-mortem” (among others)—will be crucial to creating a successful future.
Sponsored by Bridgestone Commercials Solutions.