Alison Carlino is on a mission to make sure that every client understands, appreciates and follows through with the production of a product in printed form. Carlino will discuss the process of shooting for the book design from start to finish. She will share the 15 parts of a wedding day and show you moments that are just waiting for a story to be told. Learn how she uses unique products to showcase her art as well as explanations of how the cut and sort process is handled in LightRoom, and what edits are performed in post. The “album selects” process will be discussed along with how contracts are handled regarding starting the design and then approving the design. Carlino will show you how easy laying out a book design can be once it's shot well. Attendees will walk away with more knowledge about the power of print, helping to increase your bottom line.