Let’s talk about utilizing the simplest of tools to create separation in your brand and the product you are selling. It’s called “common sense” (it’s not rocket science). Subtly separating yourself from the pack can only work in your favor. The best thing about common sense and subtle changes for large effect, are that you can make most of these at little to no financial cost.
I’ll touch on brand, using alternative language, some shooting techniques, pricing, using your manners as well as the power of community.
The wedding industry is moving forward at an incredible rate (especially in photography). Now is the perfect time to separate yourself from your neighbors… just enough to be seen by those who you want to see you.