Atlanta Pet Fair 2017

How to Launch and Sustain Your Pet Business: Your Roadmap for Achieving Success Presented by Vicki Lynne Morgan (Room German Suite)

12 Mar 17
9:00 AM - 10:00 AM

Tracks: Education

Are you launching, re-launching, or re-inventing your business? Why settle for what may be a costly trial and error approach. Although passion plays a significant role in the formation of a pet business, it’s not enough. Before you spend a dime, preplanning is a must. Goals can be achieved by focusing on your vision and mission followed by extensive research to assure that you’re on the right track. Important topics include: fundamentals of entrepreneurship, feasibility, industry research, competitive rivalry, target audiences, business and marketing plans, messaging, and your 14-step full-circle business system. A sustainable, successful, profit-driven pet business is within your reach!