Atlanta Pet Fair 2017

Sessions Speakers Exhibitors Floor Plan

Perception is Reality - The Three Pillars of Branding Yourself Presented by Melissa Verplank and Joe Zuccarello (Room German Suite)

10 Mar 17
11:30 AM - 12:30 PM

Tracks: Education, Grooming Session

This down-to-earth presentation lays out the three pillars every pet grooming business and their team must master: branding your shop, branding your team and branding your marketing message. The bottom line: perception is reality. In this session Melissa and Joe will present how creating positive relationships with clients and their pets will grow your business. Creating a successful pet grooming business with a strong clientele is not a destination, it is a journey. The right message will create a healthy repeat clientele. The wrong message will leave gaping holes in your appointment book. Together Melissa and Joe offer plenty of positive ideas and strategies. Their concepts allow you to create your own branding platform. Their goal is to help you understand and implement the values of positive branding to build long-term success for you, your team and your business.