Western Roofing Expo 2017

Sessions Speakers Exhibitors Floor Plan Buzz

Stop Selling Products, Start Selling You! (Room Versailles 2)

13 Jun 17
10:15 AM - 11:30 AM

Tracks: Business, Business, Sales, Leadership, Live Demonstration, Sales

Roofing contractors spend far too much time talking about the brands they use and not enough time promoting themselves as the contractor of choice. This approach makes it very difficult for the contractor to differentiate and subsequently places even more pressure on the contractor’s price. This very informative workshop shows the roofing professional how to use the sales process to differentiate, build trust and increase the homeowner’s perception of value. Now – as opposed to selling the client on the value of your shingle brand – the client will base their decision on the details that have made you the contractor of choice for so many of their neighbors.