Everything Under the Sun Expo 2018

Sessions Speakers Exhibitors Floor Plan Buzz

How to Find and Keep Today’s High-end Pool Owner Customers (Room W330A)

10 Feb 18
10:00 AM - 10:50 AM

Tracks: Builder/Commercial/Retail/Service

This digital and health-conscious era can either be a challenge or an opportunity for pool businesses. Successful pool professionals must understand how to gain high-end customers and maintain their loyalty. This session will discuss what drives the purchasing habits of the high-end consumer and how to market to, sell to and retain this key customer segment.