Everything Under the Sun Expo 2018

Sessions Speakers Exhibitors Floor Plan Buzz

The Heart of Retail Success (Room W240D)

10 Feb 18

11:00 AM - 11:50 AM

Tracks: Builder/Commercial/Retail/Service/Solar

Speaker(s): Laura Castanza, Director of Education for Team Horner Group

Getting to the heart of Retail Success, and business in general, is through your relationship with customers. There are many ways to relate to customers, however the most effective (for better or worse) is through emotion. Through understanding customer needs and motivations, as well as our own, we can create a positive consumer experience that has far reaching effects.

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