Living in the age of disruption means that traditional approaches, processes and strategies used by all sorts of businesses are being completely reinvented and in some cases completely replaced by new competitors with innovative ideas. Think Uber, Lyft, and AirBnb.
How we create, market and sell sponsorships for our events is not immune to the market forces that have been released. Sponsor's goals have already changed creating a new and very different sponsorship-marketing environment. If you still rely on a menu-driven system or if you just offer the Gold, Silver or Bronze approach attend this session to recalibrate your thinking and capture new ideas bound to boost your sponsorship revenue.