The event and tradeshow industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is no easy task. The past few years has seen the rise — and proliferation — of social media and new tech tools, increased attention paid to engagement and new market segments, eco-friendly measures and sustainability, and bigger demands from event sponsors. It's time to look beyond the traditional exhibit-hall formats and overdone events to create experiences that will keep your attendees and exhibitors coming back for more. Join us for this discussion regarding tradeshow and event strategies and trends.
Learner Outcomes:
- Utilize information from the benchmarking study to maximize your tradeshows & events
- Identify new ways to engage attendees and exhibitors at your tradeshows & events through social media and new technology, event sponsorships and going green
- Understand why proving R.O.I. is becoming increasingly important