Developing Your Roadmap for Success: Communications Benchmarking Study
(Room M-1)
21 Mar 16
1:30 PM
-
2:30 PM
Whether you're new to the association world or a lifelong association professional, there's never been more pressure to find ways to cut through the cluttered communication landscape and to remain top of mind with members — and prospective members. By attending this session, you will receive insight on and direction for your communications plan formulated on results from Naylor Association Solutions and Association Adviser's annual Association Communications Benchmarking study. The session helps in identifying patterns and trends connected to how associations currently manage their communications program and compares communications department budgets and staff sizes for small, medium and large associations. The results and top recommendations from the study will guide you through the Take AIM strategy, helping you to recognize your association's current communications strengths and opportunities so you can optimize your efforts by doing more of what works and less of what doesn't.