Campfire: Wearables, Iot and Big Data: Transformative Technologies for 2017
(Room Show Floor - Booth 1630)
06 Dec 16
2:45 PM
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3:00 PM
The past decade has been an epochal period in the era of digital technology. Technology has rubbed off in all industry verticals, particularly, the events industry, from mobile apps to a new area of wearables. Wearables are tiny, “always ON” devices that collect ambient data and transmit them to the cloud. Companies are using wearables in innovative ways to power experiential marketing strategies, and deliver behavioral intelligence. In this presentation, we will present an overview of these technologies, and provide a few case studies from some of the leading companies in this space. Learning Objectives: How attendee behavioral patterns can be leveraged into new revenue sources and design more intelligent events How wearables are disrupting traditional event technologies, and transforming trade shows to smarter, intelligent events Understand which tools that can get you started on a data driven approach to growing sales and marketing