Tech SwimUp: Find Your Prospects and Drive Attendance with Geotargeting
(Room Level 1 - Hall C Entrance)
06 Dec 16
11:00 AM
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12:00 PM
Picture this: An ancillary event happening in a city and it attracts a new market segment you’ve been trying to woo. You geotarget people specifically at the corresponding convention center, serve them a mobile ad, and “boom!” your prospecting list soars. This isn’t some pipe dream—it’s a tactic more and more savvy event marketers are adding to their mix. Join event-marketing agency mdg to learn how to grow prospect lists, impressions, conversions and ultimately event attendance – all with a better ROI than other online campaigns. We’ll cover everything from strategic considerations, to how it works, to how to pitch the idea to your organization’s leadership. This intimate session will take place in the Tech SwimUp booth located near registration services. Please note there will be fewer than 40 spots available for full participation. Learning Objectives: Understand the robust technology behind location targeting Discover how you can best use a location targeting campaign for your unique goals Formulate a case to management for testing a location targeting campaign as part of your event’s digital strategy (aka, become the office superhero overnight)