Guru Gathering: Event Intelligence on the Show Floor: Using Data to Improve Exhibitor Performance
(Room Level 2 Concourse (Outside of 205))
06 Dec 16
11:00 AM
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12:00 PM
UBM partnered with N200|GES to create an ROI report which provided data-driven insight into event performance. The report included average exhibitor performance, individual exhibitor performance benchmarked against event and peer groups and gave insight into exhibitor activities and behaviors that drive success. This session will give show organizers a case study example of how they can give exhibitors intelligent information to exhibit smarter and give them a major reason to continue exhibiting at their show and not competitors. This family style session will take place in a pre-function area outside a session room. Please note there will be fewer than 40 spots available for full participation. Learning Objectives: For organizers to understand the importance of data in order for exhibitors to plan for and deliver success at events How event organizers can improve customer loyalty, increase exhibitor re-bookings and reduce turnover of exhibitors Using data intelligence to evolve and transform an organizer's value proposition