This three-hour educational experience is geared to those learners who are new to consumer show management and is recommended for those with less than three years’ experience. Modified from the IAEE-NACS jointly developed Consumer Show Management CEM Module for IAEE’s CEM (Certified in Exhibition Management) program, this bootcamp program introduces the working knowledge of activities and functions related to consumer show management. The program has been designed for participants to effectively understand the basics of how to produce a successful consumer show. The bootcamp program is included in the registration fee for the IAEE Expo! Expo! Registration.
Brought to you in partnership with IAEE and NACS.
Learning Objectives:
Discuss the types of consumer shows and how they differ from B2B shows
Identify the logistics and planning for a consumer show
Understand the special legal and risk considerations in producing a consumer show
Identify marketing channels and best practices