Capturing the Conversations: Leveling Up the Value of Your Event
(Room Level 2 - 207)
07 Dec 16
8:30 AM
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9:30 AM
Event content creation is primarily done on stage, but many more benefits can be garnered when you start focusing your content collection efforts off stage. If your attendees greatly value in-person conversations, why not capture it? This style of off-stage content production and reporting can be used by event producers and sponsors as an asset for dominating search and social media, quickly engaging with attendees, building relationships with influencers, demonstrating thought leadership, conducting market research, lead generation, and crafting the event’s post-show narrative.
Learning Objectives:
Understand how to capture your content to show the value of your show
Learn effective techniques in videos, articles, photos, and sound for capturing that "moment" of engagement at a trade show
How carrying a video camera and/or a clipboard can double or triple your networking and lead generation