Mobile phones are in the hands, pockets, and purses of every generation in America. They go everywhere with us. Not only do people refer to them for information, but now phones play and important role in our decision-making processes too. However, phones are not just mini-desktop computers. They are more immediate and demanding, people expect a simple user experience, and therefore mobile phones require their own special attention. As Google continues to make far-reaching changes to the way they rank and display search results for mobile friendly/unfriendly sites, staying ahead of the curve is more important than ever.
Attendees will:
- Learn a new way to think about your web efforts.
- Develop insight into long-term strategies around mobile technology.
Learn pitfalls to avoid so you don’t over-spend on mobile technology efforts.