The consumer is changing faster than ever before. Technology is advancing at the speed of light and revolutionizing how retailers communicate to their markets. Consumers are increasingly bombarded with shopping messages from more sources than ever before.
The “traditional” approach to reaching customers is becoming outdated. Strategies need refinement incorporating new media options and branding messages.
This session will explore how consumers are getting information to drive their store selection and purchase decisions. It will cover advertising use, media preferences, messages that resonate most and are most important in influencing shopping behavior and shaping your brand.
This session is a must for owners, senior managers and anyone involved with marketing and advertising.