2016 Spring Dealer Market

Successfully Selling the Grilling Experience (Room Brand Building Seminar Area)

25 Feb 16
3:00 PM - 3:30 PM

Tracks: Educational Workshop, Lunch & Learn, Retail Services Clinics, Toolbox

Grills and grilling accessories can be a key category that differentiates you from competitors and drives profits. But it takes more than just displaying various grills on the floor--you have to really know your products and be able to sell the grilling experience.

In this presentation, Andrea Spencer of Elliott’s Hardware will share her secrets about how Elliott’s has positioned itself as a grilling destination in the Dallas, TX market, and provide tips on how you can do the same for your store.

Attendees will:

  • Learn how to speak to customers about grills in a way that reaches them.
  • Hear the questions most often asked and how to answer them.
  • Receive tips on grilling displays and demos, add-on sales and niche products that will keep the grill customer shopping at your store.
Learn how to work with grill distributors to get the most from your partnership.