2016 Spring Dealer Market

In today’s world, with so many marketing channels available to retailers, it’s more important than ever to have cohesive, consistent messaging that positively reflects your brand.

This workshop will teach you how to define your brand in a way that separates you from the competition and leverage it through various marketing channels that make sense for your target audience.

Attendees will:

• Learn what ‘branding’ is and how to create/define their own unique brand.
• Understand the “3-Legged-Stool” concept of a successful retail program with a concentration on the marketing leg.
• Navigate the multitude of marketing channels available and learn integration processes for a strong, successful program.