Developing a profitable, world-class Lawn & Garden department involves more than just selling soil, plants, and fertilizer. The best retailers understand that you’re promoting an experience and lifestyle that people are drawn to and willing to pay for…if you do it right.
In this session, learn from an experienced retailer’s point of view what makes a Lawn & Garden department a consumer destination, and get tips on how you can do the same for your store. You will also learn how Orgill’s L&G programs can give dealers an edge when competing against big boxes, the co-ops and other local competitors.
Phillip Helms, VP of NC/Texas Markets for CNRG will share an insider’s perspective on what’s working for their brands, in a wide range of store formats, in various markets all around the US. Orgill’s Jeff Curler and Fred Arthur will explain how to leverage the advantages that Orgill dealers have, including opportunities to enhance margins.
Attendees will:
- Learn how to enhance margins by promoting the right products, via marketing channels and in-store.
- Be given tips on how to compete against national product brands you may or may not sell.
- Review resources and training available to empower your employees.
- Learn how (and when!) to work with your local supplier for best results.
- Understand the Orgill resources available for Lawn & Garden retailers.
- Explore add-on product categories that support traditional Lawn & Garden products.