Although every great hardware store, lumberyard or home center is different, for those who exercise effective promotions and strong retail, there are some basic fundamentals that we see consistently. In this workshop, Greg Stine (Tyndale Advisors), Chris Freader (Tyndale Advisors), Phillip Walker (Orgill) and John Dillon (Orgill) will outline strategies and processes that can help any company, large or small, execute more effective promotions, increase sales, and become better retailers.
Attendees will:
- Understand the “3-legged stool of great retail”: Buying, Marketing and Merchandising -- and how these activities fit together to yield strong results.
- Receive easy-to-use planning tools, including the new Orgill Brand Building Guides for January and February, 2016.
- Learn about a framework for planning and executing integrated marketing programs.
Learn tips for organizing merchandising practices so that the store experience connects directly to marketing efforts.