The market is strong but changing at an alarming pace. Generations of customers are evolving in how and where they shop. They are challenging all retail channels including hardware, home improvement and building supplies. Millennials are emerging as potential game changers and are critical to long term growth for all. But are they as unique and different as many think?
This session will look at market trends in total and across generations and explore how stores are being selected, what stores are being shopped, and what they think about their store choices including:
- What factors are most important in influencing shopping behavior?
- What creates a satisfying shopping experience and maintains customer loyalty?
- Where are customers getting their information to make their store selection and product purchase decisions?
- And more!
This session is a must for owners, executives, managers and staff involved with marketing, advertising and market strategy planning.