Present by EY
Featuring EY’s Executive Director of Consumer Strategy and Experience Innovation Marcie Merriman
Generation Z, the teens and tweens coming of age today, are more than just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uber-productive, goal-oriented and realistic, they are growing to be savvy consumers and currently influencing 93% of family purchase decisions.. This generation will have wide ranging implications to the cruise industry, from new builds, to cruise shopping, to onboard and shore side experiences. Cruise lines hoping to connect with them need to understand who they are and how they are about to turn today’s market on its head.
Join Marcie Merriman – consumer ethnographer, cultural anthropologist, and brand strategist – as we come together to explore how Gen Z is forcing consumer-focused businesses to redefine consumer engagement, build trusted relationships and move forward into age of experimentation. Marcie will share insights from extensive research on Millennials and Gen Z, including an exclusive EY studies examining differences in behavior and preferences between generations.
- Find out how Gen Z is different from millennials and prior generations
- Discover the impact of changing consumer behaviors
- Learn critical factors for winning the hearts and minds of Gen Z