2016 Seatrade Cruise Global

Shorex and the Rise of Voluntourism (Room Palm Ballroom A)

Voluntourism is one of the fastest growing areas of travel. Research shows millennials highly value giving back, and a recent study by Wakefield Research for Travelocity found 63% of Americans are interested in travel that combines an opportunity to volunteer and leisure time. Increasingly, cruise lines and tour operators are meeting these trends by offering volunteering opportunities or "social impact" travel. How can ports adapt and cater to the voluntourism trend?