Embodied cognition brings artificial intelligence to the physical world. By placing an AI in a robot, an avatar, an object in your hand, or even in the walls of an operating room, conference room, or spacecraft, we take the ability of that system to understand and reason and draw it closer to the natural ways in which humans live and work. In so doing, we can augment human intelligence and ability. IBM’s Grady Booch and Chris Codella will trace the evolution of this initiative, show its application using Watson services to flight operations and pilot assistance, and offer and what the future might hold for a mission to Mars.