SpaceCom 2017
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Buzz
Communicating The Space Vision
(
Room
310C
)
05 Dec 17
3:00 PM
-
4:00 PM
Tracks:
Advanced Manufacturing, Aerospace, Agribusiness, Energy, Investment, Maritime, Medical
Speaker(s):
Jeff Carr, President, Griffin Communications Group ;
Frank White, Senior Consultant, Brodeur Partners;
Terry Wade, Senior Vice President, Edelman;
Zeina Razzouk, CEO, BioDisruption;
Ben Levine, Director and Senior Advisor for Transformation, Ogilvy & Mather
The high tech industry offers complex solutions that can often be anxiety inducing and difficult for customers and the public in general to understand. Technology companies have an obligation to communicate authentically and plainly about the potential of their products and services. This panel of marketing and communication experts will walk you through how to shape your brand and message in ways that will excite your customers and the world without losing your audience down technical rabbit holes.
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