Shelf Stars 2016: Rolling Out the
Red Carpet for Retail Success
(Room Islander Ballroom B)
01 Aug 16
4:00 PM
-
5:00 PM
In pet retail, being a runner-up in sales and profits is just not good enough. Businesses large and small want to win the grand prize at the cash register – the Oscar for Income, the Golden Globe for Profits. But as in Hollywood, your financial “performance” is only as good as the key players in your picture – the leading actors and actresses who make a big impression with consumers and deliver in a major way at the “box office.” Using data from GfK’s point-of-sale panel representing over 11,000 pet specialty retail outlets in the US, Lange will look at the latest trends to help you understand which products and categories will help you elevate your game in 2016. Should grain-free, raw, or freeze-dried be the lead in your cast? Are treats in the A-list now, or still just supporting performers? Roll out the red carpet for smarter business decisions in 2016.