IAAPA Attractions Expo 2016

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Museums and What? Strange Bedfellows to Drive Revenue and Attendance (Room S330EF)

14 Nov 16
9:00 AM - 10:15 AM

Tracks: Entertainment, Facility Operations, Finance and Technology, Food and Beverage, Games and Merchandise, Governmental Relations, Human Resources, Marketing, Safety and Security, Technology

Museums and Science Centers consistently need to reinvent themselves to remain relevant and attractive to their audience, and to expand their mission and revenue opportunities. This need creates opportunities and blazes the trail for unusual collaborations. What non-traditional partnerships exist out there which could create new paths for museums? From emerging trends in these unusual collaborations, to partnership responses to marketing challenges as well as to particular examples cases like working with a factory or with a cabaret theatre group, whet your appetite for the unusual and expand your mission, margin even and media mileage.