All great marketing starts with that one idea! Take your idea from concept to full fledged campaign, integrating group sales, marketing, public relations, advertising promotions, and more! Whether you work in a museum, FEC, water park, theme park, or stand-alone attraction, learn the fundamentals when it comes to creating consistent,integrated, and multi-dimensional messaging with any size budget. Gain insights as creative experts offer advice and explore case studies of previous IAAPA Brass Ring Award winners to discover the “secret sauce” that make good ideas brilliant marketing campaigns.