Building group sales begins with building a great sales team. If you’ve struggled with hiring, training, and compensating a sales team that successfully drives new group business to your FEC, then you’ll want to be sure to attend this session. It’s not enough to answer the inbound calls…outbound sales are a must if you are going to attract new customers. Learn how to set goals that make a difference, and discover best practices in packaging, pricing, and execution of great group events.