Tracks: http://www.ncbshow.com/sites/default/files/small_Certification_icon16.png, Workshop Series 1
The world of beverage data analytics is evolving rapidly with the proliferation of mobile applications. While annual on-premise consumer trend research will always be an important gauge of shifts in consumer trends, mobile apps are able to extract data in real time and identify emerging trends more quickly. What’s more, these technologies are able to extract never-before-seen user behavioral, social and demographic trends which give beverage execs new insights into how to grow their adult beverage programs. This panel will present examples of the new methods of extracting and reporting consumer beverage trends from five different mobile technologies.