SIRI-ously Increase Your Local Search Results
(Room N119)
08 Mar 16
2:00 PM
-
2:45 PM
Tracks:
http://www.ncbshow.com/sites/default/files/small_Promo%26Market_icon16.png
With the omnipresence of smartphones, search has become more localized than ever. This means that people searching for something like "happy hours near me" has risen by more than 34 times in the last couple of years. Today’s guests are specifically seeking a new experience and have a strong potential to convert to regular customers, presenting operators with an opportunity far too important to be missed. This session will cover how to maximize results in local and mobile search through the use of major and minor directories, how to optimized listings with photos, how to use basic tools such as Google Analytics, and the search engines themselves. Steven will cover a guest’s path from consideration of a night out in their area and detail all of the best practices to ensure that your venue is presented in the best possible way.