THE NATSO SHOW 2016

EMV Shift: The Good, The Bad And The Ugly: Keynote and Lunch on the Show Floor (Room Center Stage, Grand Harbor Ballroom)

24 Feb 16
12:00 PM - 1:30 PM

Speaker(s): Mallory Duncan, National Retail Federation (NRF); Chris Heinz, Coffee Cup Fuel Stops; David Fialkov, NATSO’s Vice President, Government Relations, Legislative and Regulatory Counsel, NATSO

Recent data breaches have brought the issue of data security to the top of many merchants’ radar screens including truckstop operators. While October 1, 2015 brought the “EMV Shift” – new rules for merchants and card issuers where liability for fraudulent transactions will fall on whichever party does not offer EMV-compliant devices –  the National Retail Federation’s Mallory Duncan asserts that more needs to be done to protect retailers. Specifically, he argues that the U.S. credit card industry is refusing to replace the fraud-prone signatures used to approve transactions with a far-more-secure personal identification number (PIN).

During his keynote session at The NATSO Show, Mallory will share with NATSO Show attendees what the EMV Shift means for truckstops, how the change is affecting retail businesses and what truckstops can expect in the future.