Private Sector Panel: Outreach and Public Perception Issues
(Room 18/19)
24 Sep 15
10:15 AM
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11:15 AM
Identity technologies, especially biometrics, can be controversial. For all of the clear benefits strong authentication stands to bring to users in both the vertical and consumer markets, these technologies are plagued by issues of unfamiliarity and public perception. From privacy concerns voiced by parents of school children and battles between employers and workers unions, to public skepticism written by journalists for prominent publications like NPR and InfoWeek, many who live outside of the industry show resistance to biometric adoption. At the same time, the potential for increased usage of these technologies has never been higher because of their inclusion in ubiquitous handheld devices. This panel serves to discuss the community's outreach and public perception issues, and what must be done to overcome them.